Tiny narrative arc in 15-25 seconds. Character, conflict, resolution with product.
hook3.0s
Character introduction
VO: Meet the character
want3.0s
What they want
VO: Their desire
obstacle3.0s
What's in the way
VO: The obstacle
product4.0s
Product as hero
VO: Enter the solution
win4.0s
Victory moment
VO: They got what they wanted
cta3.0s
Your story next
VO: Write your happy ending