Open a loop the viewer must close. Build suspense, delay the reveal, pay off with the product.
hook3.0s
Intriguing visual, incomplete story
VO: 'I found something that changed everything...'
buildup 14.0s
Context building, problem hinting
VO: Build the mystery
buildup 23.0s
Getting closer to reveal
VO: Almost there...
reveal4.0s
Product reveal — the answer
VO: The big reveal
proof4.0s
Product in action, results
VO: And it actually works
cta3.0s
Product + link
VO: Try it yourself