Platform Native

Challenge Format

Challenge or dare format. 'I tried X for 30 days' energy.

Hook: bold claimEmotion: excitementtiktokreels7 scenesMusic: energetic popCaptions: kinetic

Scene Breakdown

hook3.0s

Challenge announcement

VO: 'I tried [product] for X days...'

day 13.0s

Day 1 expectations

VO: Starting point

progress4.0s

Mid-challenge update

VO: Early results

results4.0s

Final results reveal

VO: The verdict

surprise3.0s

Unexpected benefit

VO: Didn't expect this

recommend3.0s

Endorsement

VO: Would I recommend?

cta3.0s

Take the challenge CTA

VO: Your turn